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《麦迪逊大道之王——大卫·奥格威传》这本书买了已经好几个月，感觉作者写得太过琐碎和拖沓了，所以拖了很久直至今天才看完。很可能因为作者曾是他的下属吧，观察角度来得太近，因此就很难呈现…

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# 策划、供稿 # 华东师范大学传播学院“4A广告驻校工作坊” # 学术主持 # 何平华（华东师范大学传播学院广告学系原系主任） 自20世纪80年代中国改革开放以来，美国奥美、日本…